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  • New Interchangeables Collections can be viewed in our Frame Gallery!
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  • We are now Authorized Distributors of all CVUE Specialty and Soft Lenses!
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  • PureSite® Digital’s world-class designs offer you the BEST of digital, at a fraction of the cost.
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  • Be sure to ask about the many cost-saving promotions available with PureSite® AR
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  • Stage 2 Meaningful Use Certified - Cloud-Based EHR - Best In Class Customer Service
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Your Single Source Provider.

Diversified Awards Purchase everything you need to manage and grow your practice from one Single Source and receive greater discounts, improve efficiencies, and qualify for even more incentives.  Quite simply, Diversified, together with MidSouth Premier and Firestone Optics, are in business to help you grow your business. A Vision Monday ‘Top 25 Independent Lab’ every year since 2000, we now serve ECPs from coast to coast.  Experience the benefits of Single Sourcing today! Click on 'Open An Account' in the upper, right section of this page.




Superior surface technology from Alcon Air Optix Aqua

Crizal In-House Processing




Varilux DRx
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Industry Calendar

Dec19 12/19/2014 12:00 PM - 1:00 PMR.I.P. Deadline
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Jun20 6/20/2015 12:00 PM - 1:00 PMR.I.P. Deadline
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Heritage Lab Ambassadors Club OLA The Vision Council Vision Monday 2013 top lab

Ohio Optometric Association
VSP
CLMA
Varilux