• Starting soon, Product News will be available electronically. Click here to read the latest issue, with this month's Specials and Promotions.
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  • With over 1 Million lenses in stock, we are one of the LARGEST WHOLESALE DISTRIBUTORS in the country!
    Soft lens distribution
  • PureSite® Digital Family of Lenses offer world-class designs with the BEST of digital at a fraction of the cost.
    PureSite Digital Lenses
  • Ultima Gas Permeable Lenses are precisely manufactured to align with the corneal curvature, resulting in a comfortable fit.
    MSPO Ultima GP
  • PureSite® Platinum AR offers premium AR treatment for the discriminating patient.
    PureSite AR
  • Cloud-Based EHR, Stage 2 Certified, Best In Class Customer Service
    Practice Maximus

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Diversified Awards Purchase everything you need to manage and grow your practice from one Single Source and receive greater discounts, improve efficiencies, and qualify for even more incentives.  Quite simply, Diversified, together with MidSouth Premier and Firestone Optics, are in business to help you grow your business. A Vision Monday ‘Top 25 Independent Lab’ every year since 2000, we now serve ECPs from coast to coast.  Experience the benefits of Single Sourcing today! Click on 'Open An Account' in the upper, right section of this page.

Superior surface technology from Alcon Air Optix Aqua Crizal In-House Processing

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Industry Calendar

Oct1 10/1/2014 8:00 AM - 10/2/2014 5:00 PMIndiana Optometric Association Fall Seminar
Indiana Memorial Union - Bloomington, IN (map)
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Oct9 10/9/2014 8:00 AM - 10/11/2014 5:00 PMOhio EastWest Eye Conference
Cleveland Convention Center - Cleveland, OH (map)
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Oct15 10/15/2014 8:00 AM - 10/16/2014 5:00 PMMichigan Optometric Association Fall Seminar
Lansing Center, Lansing, MI (map)
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Heritage Lab Ambassadors Club OLA The Vision Council Vision Monday 2013 top lab

Ohio Optometric Association