• Starting soon, Product News will be available electronically. Click here to read the latest issue, with this month's Specials and Promotions.
    product news

  • Important Letter to Customers
  • With over 1 Million lenses in stock, we are one of the LARGEST WHOLESALE DISTRIBUTORS in the country!
    Soft lens distribution
  • PureSite® Digital Family of Lenses offer world-class designs with the BEST of digital at a fraction of the cost.
    PureSite Digital Lenses
  • Ultima Gas Permeable Lenses are precisely manufactured to align with the corneal curvature, resulting in a comfortable fit.
    MSPO Ultima GP
  • PureSite® Platinum AR offers premium AR treatment for the discriminating patient.
    PureSite AR
  • Cloud-Based EHR, Stage 2 Certified, Best In Class Customer Service
    Practice Maximus


Your Single Source Provider.

Diversified Awards Purchase everything you need to manage and grow your practice from one Single Source and receive greater discounts, improve efficiencies, and qualify for even more incentives.  Quite simply, Diversified, together with MidSouth Premier and Firestone Optics, are in business to help you grow your business. A Vision Monday ‘Top 25 Independent Lab’ every year since 2000, we now serve ECPs from coast to coast.  Experience the benefits of Single Sourcing today! Click on 'Open An Account' in the upper, right section of this page.




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Industry Calendar

Aug21 8/21/2014 8:00 AM - 8/24/2014 5:00 PMSCOPA Annual Convention
The Westin Hilton Head Island Resort and Spa - Hilton Head Island, SC (map)
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Aug24 8/24/2014 7:00 AM - 5:00 PMKing's Island Summer Seminar
King's Island Resort and Conference Center - Mason, OH (map)
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Sep17 9/17/2014 8:00 AM - 9/20/2014 5:00 PMVision Expo West
Sands Expo & Convention Center, Las Vegas, NV (map)
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Heritage Lab Ambassadors Club OLA The Vision Council Vision Monday 2013 top lab

Ohio Optometric Association
VSP
CLMA
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